Starbucks, White Castle, Red Robin and other mature brands are trying new restaurant concepts to grow. Starbucks bought 300-store shopping-mall chain Teavana for $620 million. The company also bought Evolution Fresh for all-natural smoothies and fruit drinks. White Castle has two in-house ideas it’s incubating, The Laughing Noodle and Deckers, a sandwich concept whose first stand-alone is in a former White Castle store site in Louisville, Ky.
advertisement
advertisement