Top 10 DMAs in which adults consider themselves “spenders” rather than “savers.”
- Laredo, TX
- New York,
NY
- Lafayette, IN
- Biloxi – Gulfport, MS
- Gainesville, FL
- Columbus, GA
- Dallas –
Ft. Worth, TX
- Los Angeles, CA
- Myrtle Beach – Florence, SC
- Sacramento – Stockton – Modesto, CA
Source: GfK MRI’s 2011 Market-by-Market Study