Top 10 DMAs in which adults feel that their main goal when shopping is to save as much money as possible.
- Twin Falls, ID
- Ottumwa – Kirksville, IA-MO
- Clarksburg – Weston, WV
- Columbia, SC
- Paducah – Cape Girardeau –
Harrisburg, KY-MO-IL
- Idaho Falls – Pocatello, ID
- Corpus Christi, TX
- Columbus – Tupelo – West Point, MS
- Traverse City – Cadillac, MI
- Alpena, MI
Source: GfK
MRI’s 2011 Market-by-Market Study
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