Shop.org says those who shopped on Cyber Monday spent an average of $194.46 online, with 31% of them buying apparel. (By comparison, the average online shopper spent somewhat less, $172.42, when shopping on Thanksgiving, a few days earlier.) CDs, DVDs, videos or video games were chosen by 30%, followed by electronics (25%), toys (18%), and personal care or beauty items (12%). The group estimates 129 million Americans shopped that day.
Shop.org in the online arm of the National Retail Federation; the study was conducted by BIGInsight.