• November 29, 2012

The makers of the HDMX Jam Bluetooth wireless speakers wants to separate people from their earbuds.

Through a new video campaign from New York agency Woods Witt Deale & Sons depicts people opting to listen to music through the wireless speaker (which can connect to devices via a Bluetooth connection). As they listen, they get excited enough to throw vats of jam on each other and passersby. The theme is, “Where there’s Jam, there’s a party.”

The campaign also includes out-of-home, social and digital elements as well.