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Subject Line Symbols Reduce Spam Rate, Boost Engagement Metrics

Return Path has analyzed a number of email campaigns that employ symbols in the subject lines, an increasingly popular practice. In most cases, the messages using a symbol saw significantly reduced ISP and user-marked spam rates, dropping by three-fourths in one example. Messages using subject line symbols also saw higher read rates, lower percentages of being deleted unread or after reading, and an increase in recipient forwarding. 

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