• Marketing Charts, Wednesday, December 5, 2012 4:42 PM

A new study by Epsilon finds that Americans prefer to receive most types of marketing information by postal mail rather than email. The survey tracked preferences across 18 different categories of information and direct mail was preferred over email in all but one - "online sites to shop at." In general, the more personal and sensitive the marketing information is perceived to be, the higher the preference for direct mail. The greatest deltas between direct and email preferences were in "sensitive health information," "treatment for a specific condition" and "financial services."

Read the whole story at Marketing Charts »