Around the Net
Is Marketing the New Finance?
- Chief Marketer, Thursday, December 6, 2012 4:51 PM
A recent study by DemandGen reveals that 42% of marketers report that their activity and its impact on revenue is actively tracked by the CEO. An increase in this trend is signaling a shift in the way marketing is perceived in the organization. Formerly criticized as a cost center, the tools for accountability, attribution and ROI measurement are increasingly expected to shed light on exactly how marketing drives the top line. This makes the CMO more concerned with data than ever, choosing the right data and metrics for accurate and long-range forecasting.
