Around the Net
44% Shopped on Cyber Monday Because of Email
- Practical Ecommerce, Thursday, December 6, 2012 5:20 PM
A survey by analysis firm BizRate Insights reveals that 44% of shoppers purchased Cyber Monday deals after learning about them through email. 39% report that email drove them to purchase online from Thanksgiving through the weekend before Cyber Monday as well, making email perhaps the most effective way of engaging shoppers in the holiday season.
