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5 Common Holiday Email Mistakes - And How to Overcome Them

In the rush to maximize holiday sales, many retailers make mistakes that cost them revenue and conversion. Overmailing, inconsistent timing, missed promotion opportunities and absent inventory counts all contribute to an email program performing below its capacity during the most critical season of the year.

Read the full article on the Silverpop blog. 

Read the whole story at Silverpop Blog »

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