Around the Net
Pepsi And Beyonce Partner
- New York Times, Monday, December 10, 2012 10:15 AM
Pepsi's campaign with Beyonce next year will involve much more than TV. The Purchase, N.Y.-based beverage giant is hoping to play Lorenzo de' Medici to Beyonce's Michelangelo (though perhaps the latter comparison is a stretch). Yes, PepsiCo will put Beyoncé in ads, and give the impecunious singer many millions of dollars to fund her projects. The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013.
