Around the Net
Are Insurance Marketers Sending Too Many Emails?
- Marketing Charts, Monday, December 10, 2012 4:02 PM
Research by Eloqua on email trends within the personal insurance vertical suggests that insurers are sending too many emails. Unsubscribe rates have risen steadily, peaking at 5.5% in September. Over the same period, click rates have eroded and click-to-open rates have shown a lot of variance towards a downward trend as well.
