Around the Net
Storyboard And the Story Of Next-Generation Marketing
- Capital New York, Tuesday, December 11, 2012 12:04 PM
So, is Storyboard -- Tumblr’s behind-the-scenes look at various users and their personal stories -- journalism or marketing? There’s some debate among industry insiders. Setting the record straight, Joe Pompeo writes in Capital New York: “It certainly is next-generation marketing.” Yes, Tumblr is “creating content that speaks to the value of [its brand].” There you have it.
