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How To Put Together An Email Campaign

  • Optify, Wednesday, December 12, 2012 10:24 AM

What does a marketer's email campaign convey about a company? About the same as what an email address says about the person using it. Jennifer Wong serves up advice on putting together a well-designed email campaign. The post -- although a bit biased toward Optify's email manager -- provides tips on using templates, aligning colors and fonts with the topic, and creating HTML and plain text versions.

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