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Yandex Search Goes Personal

  • NASDAQ, Wednesday, December 12, 2012 10:07 AM

Russian-based Yandex announced Wednesday that the search engine now personalizes queries and makes suggestions based on the individual interests and preferences of each user. By default, the new search platform, Kaliningrad, analyzes behavior based on search history, clicks on search results, and language preferences. Both Google and Bing offer a similar search feature.

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