Around the Net
The Good And Bad Of Search Ad Rotations
- PPC Hero, Thursday, December 13, 2012 12:35 PM
Kayla Kurtz looks back to the AdWords update in April to vent and provide insights about her biggest challenge for the year: ad rotation settings. She explains that it's the change that told account managers that Google would start making ad testing decisions for marketers. That's how Kurtz describes it. She guides us through the series of changes made by Google, the influence it had on campaigns, and how she managed to successfully overcome this and move on.
