• Minneapolis Star Tribune, Thursday, December 13, 2012 12:59 PM

CALM, the Commercial Advertisement Loudness Mitigation Act -- passed unanimously by the Senate -- goes into effect today.  With TV stations and cable operators no longer allowed to “crank up the sound” when ads come on, the Star Tribune’s Neal Justin talks to some relevant local folks -- like a Target tech support worker who cut the cord two years ago because of blaring commercials, and the chief creative officer of agency Campbell-Mithun, who says commercial volume-raisers have been “operating from a primitive part of the brain that thinks speaking louder gets you heard more."

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