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Mobile Gaming Gains Ground

  • eMarketer, Friday, December 14, 2012 12:24 PM

eMarketer reports that in the U.S., mobile gaming is quickly surpassing casual and social gaming. This year, mobile gaming in the U.S. will reach 102 million, compared with 93.7 million for online casual gamers and 76.5 for social. The post explains that U.S. mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising. Mobile games also present an opportunity for search marketers to tie campaigns into games. 

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