Commentary

Transactions On Search Engines

Retail isn't just about transactions, but also relationships. Conversion rates for repeat buyers are higher, compared with first-time customers, according to Michael Griffin, Adluncet Founder, during the Death to Text Ads panel at MediaPost SIS. A shift toward whether buys buttons should appear in the search results had Petco Senior Manager Nina Won speaking out about search engine wanting to remove the retail customer service experience by asking consumers to purchase products directly from the engine, a change that could come in time.

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