Around the Net
7 Bad Tweets Can Turn Consumers Off
- M&M Global , Sunday, December 16, 2012 11:15 AM
One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland. The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network.
