Interactive marketing services outfit ValueClick has acquired European online comparison shopping services provider Pricerunner AB. The majority of Pricerunner's revenues stem from charging retailers
on a cost-per-click basis for sending traffic to their sites. ValueClick's move comes in anticipation of growth in Europe's online retail sales, which is forecasted to grow from 40 billion Euros in
2004 to 167 billion Euros in 2009, according to Forrester Research.
