Around the Net
What If Amazon Built A Search Engine?
- SEO Book , Friday, December 28, 2012 9:48 AM
Aaron Wall gives us a road map of how Google drives business to Amazon, eBay and other platforms. He tells us that smaller ecommerce sites have battled Panda and Penguin updates, and those that have stuck around might have a few options to succeed, which he lays out. But in an interesting comment at the end of the post, affhelper writes: "Would be nice if Amazon started their own search engine. They not only have conversion data but also a decent amount of search data (Alexa.com). I believe that Amazon could compete with Google over search...don't you?" How would Amazon.com use its site search technology to build out a search engine?
They already did. It's call A9. And they already compete with Google. They became the number 1 place people start their online shopping in 2011 (displacing Google). They also have built up a large and successful PPC ad program called Product Ads. Revenue estimates run up to $1b per year. And according to Channel Advisor the conversion rate for advertisers is higher than for Google Product Listings.