Around the Net
New Jersey Launches Post-Sandy Campaign
- NewJersey.com , Wednesday, January 2, 2013 8:05 AM
Marketers for New Jersey are trying to figure out how, post-Sandy, to tout New Jersey’s toughness. Unveiling print ads that depict silhouetted construction workers, the state’s non-profit marketing arm says it will roll out a post-Sandy campaign this week with the message, "New Jersey: A State of Resilience." "We want to go with something that says, ‘Jersey Tough,’ " said Tracye McDaniel, CEO of Choose New Jersey, a non-profit state marketing company.
