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Consumers Take 10% Longer to Respond to Email in 2012

  • BostInno, Friday, January 4, 2013 4:29 PM

A study on consumer email response data published by Cue found that in 2012 people took 10% longer to respond to email than 2011, prompting one reporter to posit that by 2020 responding by snail mail will be faster. The prediction is met with resistance however, as email's pervasiveness and relative privacy compared to social channels are cementing its role in business communications.

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