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McDonald's To Give Away 15 Million Books
- Brand Republic, Wednesday, January 9, 2013 8 AM
McDonald's will give away of millions of copies of a children's book by Michael Morpurgo, author of "War Horse," and non-fiction books to British children. The books will be given away with puzzles and stickers that feature topics including stars and planets, big cats and oceans. McDonald's said it was launching the campaign in response a pilot program it ran last year, which resulted in 9 out of 10 parents involved saying they would like to see more book promotions from the fast-food chain.
