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Best Buy Triples Email Volume, Still Sees Inbox Placement and Open Rates Rise

Email marketers know that smaller list segments and decreased frequency often lead to higher engagement, but during this year's holiday season many ignored that advice - and saw metrics rise as a result. Best Buy, for example, trimmed its list from 32.6 to 32.3 million, but tripled the number of messages it sent. Inbox placement rose slightly to 97% and open rate nosed upwards as well, from 9.4% to 9.6%. 

Read the whole story at Direct Marketing News »

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