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Online Radio Will Start Serving Targeted Ads

While marketers have long targeted online radio listeners based on their zip code or gender, interest-based marketing is in the offing. A deal between radio service Triton Digital and data provider eXelate, will make radio ads more specific. According to Triton Digital COO, Mike Agovino, radio ads represent a $17 billion industry but one that relies on out-dated metrics and that offers little accountability to ad buyers. 

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