Online giants including Google, Facebook and Microsoft are likely to face tougher regulations that may force them to adopt clearer or stronger privacy settings, and to be more up-front about what users' data can be used for, thanks to proposed changes to a European Union draft regulation. German Member of the European Parliament Jan Philipp Albrecht urged that users must be informed as to what happens to their data. "And they must be able to consciously agree to data processing - or reject it," Albrecht said.