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'Digital Marketing' to Become Just 'Marketing' in 2013

Forrester Research predicts that "Digital Marketing" will lose its prefix and become just "Marketing" in 2013, as all marketers' output will become inherently digital. In its "Trends for the B2C CMO to Watch in 2013" report, the research firm also forecasts that digital budgets will become 20% of the total. 

Read the whole story at Marketing Week »

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