Around the Net
New DMA CEO to Focus on Data Marketing
- Direct Marketing News, Thursday, January 10, 2013 5:28 PM
The DMA announced today the appointment of Linda Woolley as President and CEO. Wooley was formerly the EVP of Washington Operations and headed up the association's initiatives in protecting the rights of marketers to collect and use data. The DMA's new agenda under Woolley is to support and advance data-driven marketing practices.
