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What Facebook Paid Messages Could Mean for Brands

Facebook recently introduced a program where users of the site can pay $1 to send a message to other users they do not personally know. A recent study by AYTM Market Research finds that 90% of consumers do not intend to use this service. Brands, however, may find it more attractive. In April 2012, 46% of marketers used Facebook messages, but the same group reported that only 19% expected to continue doing so over the next 12 months. The new program aims to make messaging more attractive to brands. 

Read the whole story at eMarketer »

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