With such endorsers as Dwyane Wade, Serena Williams, Dwight Howard, Carmelo Anthony, David Wright and Sergio Garcia — who also are equity partners and active participants in R&D with products that reach athletes and consumers on a regular basis — alliances with the NBA and MLB and products in more than 20K retail locations, Mission Athleticare has earned a place as the most innovative, impactful and authentic company of 2012. And as president Josh Shaw relates, there is more to come.