WeatherBug is phasing out pop-up ads to WeatherBug Version 6.0 users and moving toward a new updated selection of direct response units. The company intends to focus on selling stronger, alternative
ad units in order to scale back the number of advertising interruptions to the WeatherBug community. A variety of leaderboard, sponsor tile, and rich media ads, including interstitials, will be
available for the new version, WeatherBug 6.0. In addition, more ad space has opened up in the weather window, health, travel, and "Your Photos" sections.
