Around the Net
Digital Advertisers: Content Marketing Is No. 1
- Red Rocket Media , Tuesday, January 15, 2013 1:41 PM
A table provided by business2community.com reveals that 39% of marketers are naming the marketing of relevant and engaging content in their top three areas of focus for the year ahead. This is a considerable hike from last year, when 29% viewed content as one of their top priorities. Other areas likely to receive a significant amount of attention include conversion rate optimisation (which also made 39% of the marketers’ lists), social media engagement on 38% and content optimisation on 31%.
