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UKOM, ComScore Launching Digital Ad Tool

  • The Drum, Thursday, January 17, 2013 3:16 PM

The UK Online Measurement company and ComScore are preparing to launch a digital ad planning tool designed to give a unified view of media consumption across the web, mobile and video. The companies have collaborated to offer marketers a single data set from which they can track and plan display advertising across all three platforms, providing them with an unduplicated overview of reach and frequency.

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