Around the Net
One in Three Consumers Want Marketers to Invest More in Email
- Brafton, Thursday, January 17, 2013 5:13 PM
Marketers and consumers agree that email is the channel most in need of investment in 2013, according to a new study by ExactTarget. When asked where marketers should invest more resources this year, email led all responses with 33%. 26% of marketers indicated that email is a channel where they intend to invest more as well, which also led all responses.
