Around the Net
Consumers are Wary of Giving Too Much Data to Email Marketers
- Internet Retailer, Friday, January 18, 2013 5:18 PM
A new study by Emailvision Holdings finds that 28% of consumers would share their names with brands in exchange for "better targeted offers." Not surprisingly a higher percentage - 37% - would provide their gender for improved targeting, as gender is a better criteria for identifying product matches than a name. 8% of the respondents in the study would share their underwear size if it resulted in improved targeting.
