Top 10 DMAs in which adults who are members of the frequent flyer program reside:
- San Francisco-Oakland-San Jose, CA
- Detroit,
MI
- Washington, DC (Hagerstown, MD)
- San Diego, CA
- Seattle-Tacoma, WA
- Atlanta, GA
- Dallas-Ft. Worth, TX
- Houston, TX
- Portland, OR
- Minneapolis-St. Paul, MN
Source: GfK MRI’s 2011 Market-by-Market Study