Around the Net
Major Differences Between Marketers and Consumers
- ExactTarget Blog, Monday, January 21, 2013 5:15 PM
ExactTarget's new report "Marketers From Mars" details some of the ways marketers and consumers are different in their use of email and social media. Marketers are more likely to follow the prompts sent by other marketers. They purchase from email and social messages more frequently, are more apt to follow brands on Facebook and Twitter, and are almost twice as likely to own a smartphone.
