Around the Net
3 Ways To Stop Consumers From Abandoning Carts
- ClickZ, Tuesday, January 22, 2013 12:25 PM
Some 67% of shopping carts are abandoned just before the purchase, according to Tim Ash, citing comScore stats. Perhaps the consumer thought the shipping cost was too high, like the time that ZGalleries wanted to charge $21 to ground ship a throw blanket. Ash provides three reasons why consumers might close the browser before completing the sale and reveals how to close the deal without forcing the potential buyer to search for a similar product on a competitor's site.
