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Buick Brings Out Encore

Buick’s new Encore compact crossover-utility vehicle is critical for the brand. It has been at pains to find a defining character in the amorphous near-luxury realm. But the Enclave has done well and now comes the compact CUV Buick Encore for young buyers who until now might not have even considered the brand. “We’re going to see new folks…coming into the showroom,” promises Encore marketing manager Lloyd Biermann, adding that, “They’re going to be younger, as well.”

Read the whole story at Detroit Bureau »

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