Around the Net
How Content Marketing Increases Leads
- MarketingSherpa, Wednesday, January 23, 2013 1:09 PM
Adam Sutton looks at how one B2B company, Skytap, tailored content to segments of its audience, and increased leads 124% after launching. Sutton tells us that Skytap launched a content marketing strategy in May 2012 to generate and convert more leads, and how it increased North American site traffic by 210%, organic search traffic by 55%, and more.
