Around the Net
Texting - Done Right - Linked to Significantly Higher Lead Conversion Rates
- Marketing Charts, Thursday, January 24, 2013 5:51 PM
A study of over 3.5 million leads from over 400 companies has found that text messages can lift conversion rates by 113% relative to average conversion of leads, but only when it is used as the only follow-up channel after the initial lead. Texting used before and after the initlal contact can lift conversion by 20%, but texting only before another means of contact depresses conversion rate by 5%. The study was conducted by Leads360.
