Rentrak Adds Another Scripps TV Station

  • January 25, 2013

Rentrak Corp., a multiscreen media measurement company, signed a multi-year local TV ratings contract with Scripps Television for its ABC-station, KERO-TV in Bakersfield, Calif. Scripps first signed with Rentrak in August 2010 for the ABC-affiliate WXYZ-TV Detroit, MI and then expanded the partnership in October of 2012 to include their ABC-affiliates in Baltimore, MD (WMAR); Cincinnati, OH (WCPO); Cleveland, OH (WEWS); and NBC-affiliate in West Palm Beach, FL (WPTV). Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide.


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