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Dodge Dissed By Dart
- Detroit Bureau, Monday, January 28, 2013 9:45 AM
The Dodge Dart's sales haven't met expectations since last July's launch. What started with strong momentum has sputtered badly in recent months and Chrysler officials, all the way up to CEO Sergio Marchionne are desperately searching for a way to kick-start demand for the much-ballyhooed Dodge Dart sedan. In response, Dodge is adding another engine option along with a planned 9-speed automatic transmission. On the positive side, sales climbed to their highest level since the Dart was launched, 6,105 in December.
