Judith Vidal-Hall, former editor of Index On Censorship magazine, is the first person in the UK to begin legal action. "Google claims it does not collect personal data but doesn't say who decides what information is 'personal'," she said. "Whether something is private or not should be up to the internet surfer, not Google. We are best placed to decide, not them." Google declined to comment on the latest action, which has been launched to coincide with the sixth annual Data Privacy Day in the UK.