Around the Net
Guardian Inks Deal With NOWNESS.com
- The Drum, Tuesday, January 29, 2013 3:14 PM
Guardian news & Media has signed a multimedia partnership with lifestyle platform NOWNESS.com as The Guardian seeks to broaden its fashion, art, travel and gastronomy video content. The partnership launched with the showcase of a short film, titled ‘L.E.D Surfer’ by fashion photographer and film maker Jacob Sutton. Shot on the slopes of Tignes in south eastern France it depicts snowboarder William Hughes illuminate the slopes in an LED suit.
