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Onswipe Optimises Sites For Touch-Screen Devices

Onswipe, which launched 18 months ago in the U.S., has "no specific plans" to focus on pushing its product to UK publishers at present, but chief executive and co-founder Jason Baptiste told it is likely to happen "sometime in the near future". The UK is appealing due to the "common language, great brands, and as it's our second largest audience", providing publishers using Onswipe with 6.6% of their traffic compared to U.S. traffic of 72%.

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