• August 17, 2004

Rich media provider Eyeblaster on Tuesday said that Style.com and WWE.com are running in-stream video campaigns using the company's VideoClip Module. The Eyeblaster VideoClip Module is an in-stream advertising and content management solution that allows Web publishers and advertisers to seamlessly create and serve video-based ads into video content streams.

"Fashion isn't static. Style.com uses video to give a behind-the-scenes point of view to the runway shows; an all-access pass to the glamour of fashion," said Dee Salomon, senior vice president and managing director of Style.com.

Eyeblaster said that all publishers and advertisers using the VideoClip product will participate in Dynamic Logic studies to measure users' reactions to the new form of advertising. Initial results from those studies are anticipated in September.