Around the Net
Marketers Say They're Shifting Focus Away From Traditional Media
- Marketing Charts, Wednesday, January 30, 2013 5:15 PM
In a survey conducted by Aquent and the American Marketing Association (AMA), marketers report that they are decreasing their focus on traditional media. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents, led by newspapers (32%), consumer magazines (28%) and radio (24%). Digital and direct channels are the least likely to be cut according to survey respondents.
